From Nonprofit to PR Pro: Lessons in Authentic Storytelling

In this powerful episode of More Than the Hype, host Kristin Taylor sits down with Emily Scorgie — PR strategist, content creator, and founder of Babble PR — for an unfiltered conversation on brand building, motherhood, and the real story behind media exposure.

Emily opens up about her journey from nonprofit work to launching her own PR agency while raising two kids under two — and why she walked away from traditional career paths to create something that actually fits her life. From influencer marketing truths to why your founder story matters more than ever, this episode is a masterclass in modern-day brand storytelling.

If you’re a CPG brand, mom entrepreneur, or business owner wondering when (and how) to invest in PR — this is your go-to guide.

🔥 What You'll Learn:

• What makes a brand truly press-worthy in today’s crowded market

• Why authentic founder stories drive more media than product launches

• The hidden costs of daycare and how it sparked Emily’s leap into entrepreneurship

• Real talk on influencer pricing, earned vs. paid media, and sample shipping strategy

• How Emily structures PR packages for startups without big agency budgets

🧠 Memorable Moments: “PR should be proactive, not reactive. It’s about telling your story daily.” “I quit my dream job at 12 weeks pregnant — because I knew what mattered more.” “If you seem too perfect, you’re not relatable. The ugly stuff is your power.”