Cartier, Aspen, and Tech: Partytrick Changing the Brand Event Landscape with Virginia Frickhorn

Written By Row Creative

What happens when a luxury event planner who’s managed over $100M in experiences decides to build software? You get Partytrick — the tech platform making brand events smarter, more scalable, and ROI-driven.In this episode, Virginia Frischkorn joins me to talk about reinventing the event space, what most brands get wrong about in-person experiences, and how Partytrick is helping brands, ambassadors, and founders host with ease - and data.

Who It’s For:

  • Founders and brand builders

  • CPG marketers

  • Event planners & community leads

  • VCs investing in consumer infrastructure

  • Anyone tired of “influencer trip energy” and craving real community?

    What We Cover:

  • The shift from high-touch events to scalable, tech-powered experiences

  • How to actually measure event ROI and sponsorship value

  • Lessons from raising capital and building as a solo founder

  • Why micro-events over mega-trips

  • Systems, SOPs, and scaling service with heart

Listen on Spotify
Row Creative
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