Build a CONSUMER BRAND that people actually BUY
Big-brand thinking. Founder-speed execution.
If you’re building (or rebuilding) a modern consumer brand, you don’t need more theory—you need direction you can act on this week. I help you sharpen your positioning, tighten your message, and build a go-to-market plan that converts.
See How I Work
Meet Kristin
I’m a founder, podcaster, and operator who’s spent my career bridging the gap between “beautiful brand” and “profitable business.” I’ve built and led brand, marketing, and growth across early-stage through enterprise—and I’m in it with you when the decisions get messy.
I work best with teams who want: sharp taste, clear strategy, and someone who can make the call and help execute.
Featured in
“I feel like we have real business now!”
★★★★★
Kristin gave us so much clarity and really dove into the work. She didn’t just point. She executed.
— Nicole, CPG Brand Owner
Choose your path
Choose your path
The Brand + GTM Intensive
A focused sprint to clarify your brand, message, and plan.
Includes:
Positioning + audience clarity
Messaging + brand story
Offer/launch or campaign plan
30/60/90 day action roadmap
01
Fractional Marketing Leadership
Senior operator support without the full-time hire.
Strategy + weekly execution oversight
Agency/contractor direction
KPI planning + performance rhythm
Launch support + team enablement
02
Retail Readiness + Pitch Support
Get retailer-ready—strategy, story, and the materials that sell.
Retail narrative + differentiation
Pitch deck + sales story refinement
Go-to-market + velocity planning
Partner/retailer meeting prep
03
The Podcast
Welcome to More Than the Hype, the ultimate podcast for business owners, millennial women, product enthusiasts, and entrepreneurs! Hosted by Kristin Taylor, Founder of Mom Juice, she's here to have candid conversations about building a successful business while keeping you updated on the latest consumer packaged goods news and a splash of pop culture.
LATEST on THE BLOG
Practical strategy for building modern consumer brands: positioning, launches, retail, and growth.
Why Your Content Isn’t Converting
Why Your Content Isn’t Converting
Why Your Content Isn’t Converting
The Brand Clarity Starter Pack
A simple, high-impact worksheet + checklist to tighten your positioning, message, and go-to-market plan—so your brand gets understood and purchased.
Positioning prompts that get you unstuck
Messaging framework you can paste into your site
GTM checklist for your next launch
Retail-ready story basics
